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Uniform Of The Free
Client:
G-star and Strangelove
Role
Creative Development, Scriptwriting, Talent Casting, Location Scouting, Directing & Execution
Location
New York City
J1st partnered with denim fashion house G-star for an action, stunt-packed campaign. Our goal was to elevate their look through activities such as precision driving, urban cowboys & their horses, BMX riders, a parkour jumper, and other exciting stunts performed throughout. With safety at the forefront, we underscored G-Star's limitless adventure by blocking off streets across NYC.
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