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Fierce & Fearless with Nina Parker


Mastercard, E! and NBC Universal


Los Angeles, California


Creative Development, Scriptwriting, Talent Casting, Location Scouting, Directing and Execution, Post-Production

Mastercard, in partnership with NBCUniversal and E! Live, commissioned Januarie 1st to create a 60-second commercial featuring fashion designer and host of E! Nightly Pop Host, Nina Parker. This prime time commercial aired during The Grammys on CBS. The ad garnered over 8.9M views on social platforms, notwithstanding proprietary metrics and incredible engagement from Grammy viewers and Nina Parker fans who shared their excitement.

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