We collaborated with Essence + Ulta Beauty to create a six-month mentorship program with content and live event extensions. Six young ladies were given the opportunity to learn the ins and outs of the beauty industry as well as create their own makeup capsule collection.


The entire process was filmed and shared as a six episodic series on Essence channels. We were responsible for the strategy, creative development, execution and post-production for the series.

As content creators we have a passion for transforming business objectives into creative culturally aware content experiences.