In partnership with Discovery's Food Network team, Januarie, 1st took on the creative development and execution of a six-episode baking series featuring Vallery Lomas.

We engaged Vallery's social network to get their burning baking questions and positioned our host to create dishes inspired by their questions. Vallery provided recipes, hacks, and general guidance to help overwhelmed bakers in need of some kitchen magic.

As content creators we have a passion for transforming business objectives into creative culturally aware content experiences.