Januarie, 1st worked closely with Universal McCan to create custom multi cultural content specifically targeted to the African American woman. Some of these projects included directing and managing an editorial spread with Letoya Lucket. Directing and managing a series campaign with Roble in New Orleans where we closed down streets and booked out several restaurants to feature renown chefs and food trucks.
We strategized, creatively directed and managed the annual series
campaign with Coca-Cola around the ESSENCE festival and their Share A Coke campaign as well, featuring Monica Brown, Letoya Lucket, Tisha Campbell and Tichina Arnold.